Words can inspire, and words can destroy - let me help you choose yours well.

WRITER

With more than 16 years as a journalist, writing sits at the core of everything I do. I’ve crafted breaking news stories under tight deadlines, long-form investigations that demanded depth and sensitivity, sharp opinion pieces, brand profiles, website copy and everything in between. I’ve written to inform, to challenge, to entertain and to connect.

Strong writing isn’t just about sounding good, it’s about clarity, tone and intention. It’s about knowing your audience and shaping words that resonate with them. A picture may be worth a thousand words, but the right words can frame the picture entirely, defining how you’re seen, understood and remembered.

Whether you need a punchy, attention-grabbing media release, polished website copy, a compelling founder bio, thought leadership articles or campaign messaging that cuts through, I bring a journalist’s discipline and a storyteller’s instinct to every brief. I know how to find the hook, refine the angle and deliver copy that feels authentic, credible and sharp.

Because words carry weight. They can inspire trust, spark action and shape perception.

Let’s make sure yours do exactly what they’re meant to.

Wilhelmina Shrimpton writer. Article for Bayleys Realty Group.
Wilhelmina Shrimpton writer. Article for ATR.

- Maxine Macaulay aka Goodnight My Darling

“Wils was an absolute pleasure to work with. She was very well organised for our initial meeting, clearly worked hard with the quick turnaround, and listened to and adopted my feedback. Love her energy and enthusiasm. I’m really happy with my media bio, and I hope we can work together again in the future.”