“It takes a village to tell a story. I’m Wils, and you’re the Co.”

— Wils & Co. Media

PR & COMMUNICATIONS

PR at Wils & Co Media is grounded in instinct, experience and powerful storytelling. After more than 16 years on the receiving end of pitches inside some of New Zealand’s biggest newsrooms, I understand exactly what makes editors lean in, and what gets overlooked. I know how a newsroom ticks, what deadlines demand and how to shape a story so it earns its place.

Whether you have a new idea, product, service, brand or personal profile to elevate, I work alongside you to refine your message, uncover the strongest angle and package it in a way the media can’t ignore. This isn’t about a one hit wonder, it’s about thoughtful positioning, credible narratives and placing your story where it naturally belongs.

From strategic advice and sharp media releases to full campaign development and hands-on pitching, Wils & Co Media operates as a seamless extension of your team. If you’re unsure where to begin, I guide you through every step, from ideation and story development to interview delivery, ensuring you feel confident, prepared and positioned for impact.

PR services include:

  • Strategy development

  • Story crafting and angle refinement

  • Media release creation and press material collation

  • Media pitching and ongoing relationship management

  • Interview preparation and briefing

  • On-the-ground support for media engagement and launches

  • Thought leadership an opinion coaching

  • Issues management

THE PROCESS

ENQUIRE

Tell us who you are and your goals.

PLAN

We craft angles, curate a narrative
and hatch a strategy.

PREPARE

We prepare media releases, and
collate assets.

PITCH

We take your story to the media.

Great publicity isn’t accidental — it’s intentional, strategic and built on stories that deserve to be heard.

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

  • ""I feel like I have struck absolute gold connecting with Wils and having her work with me to promote my new venture. She went above and beyond to get results that were far greater than I could have dreamed of."

    Biome Skin & Beauty

  • ""Wils & Co. Media's strategic approach and unwavering dedication ensured maximum exposure. I highly recommend Wils for her professionalism and creativity."

    Easter Show

  • "Her unwavering enthusiasm and dynamic approach perfectly aligned with my own, propelling this endeavor to heights far exceeding my initial expectations."

    Tech Beyond Gender

  • "Wilhelmina helped to craft an ambitious new headline and goal, and went above and beyond to deliver an incredible PR strategy."

    Breast Cancer Cure

  • "Her PR expertise and creativity brought a fresh perspective and she came up with angles and opportunities we hadn't even thought of."

    SMC Events

  • "She understood our mission instinctively, amplified our message with clarity and integrity, and was an outstanding partner in delivering communications that truly honoured the kaupapa and communities we serve."

    Burnett Foundation Aotearoa

ARE YOU READY TO TELL YOUR STORY?