“It takes a village to tell a story. I’m Wils, and you’re the Co.”
— Wils & Co. Media
PR & COMMUNICATIONS
PR at Wils & Co Media is grounded in instinct, experience and powerful storytelling. After more than 16 years on the receiving end of pitches inside some of New Zealand’s biggest newsrooms, I understand exactly what makes editors lean in, and what gets overlooked. I know how a newsroom ticks, what deadlines demand and how to shape a story so it earns its place.
Whether you have a new idea, product, service, brand or personal profile to elevate, I work alongside you to refine your message, uncover the strongest angle and package it in a way the media can’t ignore. This isn’t about a one hit wonder, it’s about thoughtful positioning, credible narratives and placing your story where it naturally belongs.
From strategic advice and sharp media releases to full campaign development and hands-on pitching, Wils & Co Media operates as a seamless extension of your team. If you’re unsure where to begin, I guide you through every step, from ideation and story development to interview delivery, ensuring you feel confident, prepared and positioned for impact.
PR services include:
Strategy development
Story crafting and angle refinement
Media release creation and press material collation
Media pitching and ongoing relationship management
Interview preparation and briefing
On-the-ground support for media engagement and launches
Thought leadership an opinion coaching
Issues management
THE PROCESS
ENQUIRE
Tell us who you are and your goals.
PLAN
We craft angles, curate a narrative
and hatch a strategy.
PREPARE
We prepare media releases, and
collate assets.
PITCH
We take your story to the media.
Great publicity isn’t accidental — it’s intentional, strategic and built on stories that deserve to be heard.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.